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Roland Sands

Roland Sands Design is a motorcycle, product and apparel company that has its roots in racing, custom bike building and design. RSD’s inspiration comes from a high performance background, and many of the staff are active racers—including off-road, dirt track and supermoto riders.

Sands himself is from Long Beach, California, and grew up in a family that was immersed in the motorcycle industry. Sands quickly developed his own love of speed, and spent ten years racing professionally, setting multiple track records around the world. In 1998 he became the American Motorcyclist Association’s 250GP champion, but after 32 broken bones, Sands decided to trade in his leathers for a hammer, pencil and computer—designing and building bikes, hard parts and accessories, and apparel.

In 2005, he founded the company Roland Sands Design, drawing on influences from the sport bike and chopper worlds. He has since played a pivotal role in popularizing high performance custom bikes to the masses.

The best cafe racers, scramblers and bobbers of the week

Custom Bikes Of The Week: 8 July, 2018

Roland Sands massages the R nineT into a vintage-styled thing of beauty, plus the strangest official BMW Motorrad concept bike we’ve ever…

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The best cafe racers, scramblers and choppers of the week

Custom Bikes Of The Week: 26 November, 2017

What happens when a notorious flat track nut decides to build a chopper? We take a look at Roland Sands’ latest build…

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Roland Sands Stretches and Slams the R nineT

Building a bike purely for show has its advantages. There’s no need to worry about whether it runs, steers and stops, and…

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Vintage Vibe: Roland Sands and Cristian Sosa take the BMW R nineT back in time.

Blast From The Past: A BMW R nineT inspired by the 1936 R5

The first time the world laid eyes on the BMW R nineT was three years ago—when it was teased as Roland Sands’…

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The best custom motorcycles of the week

Custom Bikes Of The Week: 6 March, 2016

A Maserati-powered monster from Lazareth, the one and only custom BMW G 650 Xchallenge we’ve ever seen, and a rip-snortin’ Indian Scout…

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Faster Wasp: Roland Sands gives the Yamaha FZ-09 an almighty sting and the flat-track treatment.

Faster Wasp: A Yamaha Yard Built FZ-09 with a sting

There’s one thing you can’t buy in the custom world: pedigree. And Roland Sands has one of the best pedigrees of all.…

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Roland Sands crashed the party at the Born Free chopper show with this insane Yamaha 2-stroke custom.

Diff’rent Strokes: Roland Sands’ smokin’ Yamaha

At the Born Free show a couple of weeks ago, there was a lone road racer in a sea of choppers. And…

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The Roland Sands Design Ameri-Tracker: a vintage-themed flat tracker based on the Harley Sportster.

Go Fast, Turn Left: The RSD Ameri-Tracker

Flat track is where it’s at. It’s a shot of adrenaline for both fans and racers, and the ‘go fast, turn left’…

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No, it's not a vintage dirtbike: It's a KTM 450 SX-F cleverly customized by Roland Sands Design.

A KTM we’d ride on any Sunday

Call me old-fashioned, but I reckon dirt bikes have lost the plot in the styling stakes: give me an Elsinore over a…

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Roland Sands' Indian Chieftain-powered boardtracker motorcycle, called Track Chief.

Roland Sands x Indian: “Track Chief”

The Indian Chieftain is a big motorcycle, designed to soak up the miles on the smooth highways of ‘Murica. The star of…

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KTM 690-based tracker by Roland Sands Design

KTM Tracker by Roland Sands

I’m surprised we don’t see more KTMs on the custom scene. Maybe it’s because the Austrian bikes offer great performance straight out…

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Harley-Davidson 48 Sportster

Harley 48 Sportster by RSD

It takes a pretty special Harley to stop me in my tracks, but this Sportster 48 from Roland Sands Design hits all…

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